The Importance Of Being Inauthentic: Mark Bowden at TEDxToronto

The Importance Of Being Inauthentic: Mark Bowden at TEDxToronto

The Science of First Impressions: Unconscious Judgments and Evolutionary Psychology

Within a mere fraction of a second of encountering someone, our brains make unconscious judgments about them. These rapid evaluations are based on a myriad of nonverbal cues, including behavior, body language, and tone of voice. This phenomenon, deeply rooted in evolutionary psychology, highlights how our primal instincts continue to shape our social interactions and perceptions.

The Primitive Brain’s Role in Snap Judgments

  • Evolutionary Basis: Drawing on evolutionary data spanning 500 million years, a primitive part of our brain—often referred to as the brain stem, R-complex, or reptilian brain—is responsible for these instantaneous assessments.
  • Survival Mechanism: This ancient part of the brain operates as a survival mechanism, quickly deciding whether an individual should be approached as a potential ally or avoided as a risk.

Four Categories of Unconscious Evaluation

Our primitive brain categorizes every new person it encounters into one of four potential groups. These categories are formed based on observed behavior and nonverbal signals, leading to immediate gut reactions. For instance, it assesses whether someone exhibits “minimum specifications” that suggest they could be a friend or provide benefit, influencing whether we perceive them positively or negatively from the outset.

Vocabulary Table

Term Pronunciation Definition Used in sentence
unconscious /ʌnˈkɒnʃəs/ (Of a thought or feeling) not aware of or not intended. You made that unconscious Choice the moment I walked on.
fraction /ˈfrækʃən/ A small or tiny part, amount, or proportion of something. You did that within a fraction of a second of seeing me.
evolutionary psychology /ˌiːvəˈluːʃənəri saɪˈkɒlədʒi/ A theoretical approach in the social and natural sciences that examines psychological structure from a modern evolutionary perspective. All of my work relies on evolutionary psychology and behavioral evolutionary psychology.
neural architecture /ˈnjʊərəl ˈɑːrkɪtɛktʃər/ The structure and organization of neurons and their connections in the brain. And uh neural architecture based on Evolution.
primitive brain /ˈprɪmɪtɪv breɪn/ Refers to the oldest parts of the brain, such as the brainstem and cerebellum, responsible for basic survival functions. Some people call it the brain stem or the R complex or The Reptilian Brain or the Primitive brain.
snap judgments /snæp ˈdʒʌdʒmənts/ Quick decisions or opinions made without careful thought or investigation. And it makes snap judgments about everybody around it.
retreat /rɪˈtriːt/ (Of an army) withdraw from enemy forces as a result of their superior power or after a defeat. Should we approach this person are they going to be good for us or should we retreat because they’re going to be a huge risk.
cherry picking /ˈtʃɛri ˌpɪkɪŋ/ The action or practice of choosing and taking only the most beneficial or desirable items from what is available. If you put me into that friend category you’re now cherry picking from all the that I’ve got.
neocortex /ˌniːoʊˈkɔːrtɛks/ The part of the cerebral cortex in the brains of mammals. Using your neocortex which is about.
nonverbal behavior /nɒnˈvɜːrbəl bɪˈheɪvjər/ Communication through facial expressions, gestures, eye contact, posture, and other bodily movements. You saw my behavior my body language my nonverbal behavior my tone of voice as well.

Vocabulary Flashcards




Embedded Video:

Fill in the Blanks Exercise

1. You made that Choice the moment I walked on.

2. You did that within a of a second of seeing me.

3. All of my work relies on and behavioral evolutionary psychology.

4. And uh based on Evolution.

5. Some people call it the brain stem or the R complex or The Reptilian Brain or the .

6. And it makes about everybody around it.

7. Should we approach this person are they going to be good for us or should we because they’re going to be a huge risk.

8. If you put me into that friend category you’re now from all the that I’ve got.

9. Using your which is about.

10. You saw my behavior my body language my my tone of voice as well.

Vocabulary Quiz

1. What term describes a thought or feeling not aware of or not intended?

a) Conscious
b) Unconscious
c) Deliberate
d) Intentional

2. What is a small or tiny part, amount, or proportion of something?

a) Fraction
b) Whole
c) Majority
d) Entirety

3. What theoretical approach examines psychological structure from a modern evolutionary perspective?

a) Cognitive Science
b) Social Psychology
c) Evolutionary Psychology
d) Behavioral Economics

4. What refers to the structure and organization of neurons and their connections in the brain?

a) Cognitive Map
b) Neural Architecture
c) Synaptic Gap
d) Grey Matter

5. What refers to the oldest parts of the brain, responsible for basic survival functions?

a) Primitive Brain
b) Neocortex
c) Cerebellum
d) Frontal Lobe

6. What are quick decisions or opinions made without careful thought or investigation?

a) Deliberate Choices
b) Informed Decisions
c) Calculated Risks
d) Snap Judgments

7. What term means to withdraw from enemy forces as a result of their superior power or after a defeat?

a) Advance
b) Engage
c) Retreat
d) Confront

8. What is the action or practice of choosing and taking only the most beneficial or desirable items from what is available?

a) Random Selection
b) Cherry Picking
c) Comprehensive Analysis
d) Fair Distribution

9. What is the part of the cerebral cortex in the brains of mammals?

a) Neocortex
b) Brain Stem
c) Amygdala
d) Hippocampus

10. What is communication through facial expressions, gestures, eye contact, posture, and other bodily movements?

a) Verbal Communication
b) Written Communication
c) Telepathy
d) Nonverbal Behavior

Fact or Fiction Quiz

1. People make unconscious judgments about others within a fraction of a second of seeing them.

a) Fact
b) Fiction

2. The speaker’s work relies on evolutionary psychology and behavioral evolutionary psychology.

a) Fact
b) Fiction

3. The primitive brain makes snap judgments about everybody around it.

a) Fact
b) Fiction

4. The primitive brain has only two categories for everybody else around it: friend or foe.

a) Fact
b) Fiction

5. If you put someone into the “friend” category, you are cherry-picking from all the data you’ve got using your neocortex.

a) Fact
b) Fiction

.

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