Back in 1866, Jack Daniel’s became the first registered distillery in the United States; today, it is the top-selling whiskey in the world. All around the globe, people recognize the iconic black-and-white label on the equally iconic square bottle.
And with a brand value of 4 billion, that doesn’t come as much of a surprise! For much of the brand’s 155-plus years, the story went that the young Jack Daniel learned his trade from a pastor. But as it turns out, the tale is actually quite a bit more complicated than that…
