CP: The Poor Boy Who Invented SPAM Food

Class Plans

Set the Scene:

Let’s start with some engaging questions to connect your everyday life to the subject of the activity:

• Have you ever tried Spam or heard of it before? What do you think it is?
• Can you think of any food products that have become a part of your culture or daily life? How did they become so popular?
• What do you know about the history of food production and how it has evolved over time?
• Have you ever heard of George Hormel or the story behind the invention of Spam? What do you think his story might be like?
• How do you think food security and affordability affect people’s lives, and what role do you think companies like Hormel play in addressing these issues?

Featured Image Analysis & Prediction:

Look at the featured image and answer the following questions:

• What do you see in the image? What objects, people, or scenes are depicted?
• What do you think this activity will be about based on this image? What clues can you gather from the image?
• How does the image make you feel? Does it evoke any emotions or associations?

Introduction:

Read the introduction to the activity and get an overview of what you will be learning about.

Video Engagement:

Watch the video associated with the activity, and pause at the following strategic points:

1. Pause the video at 2:00 minutes and discuss the following questions:
   • What were some of the challenges George Hormel faced in his early life and career?
   • How did his experiences shape his approach to business and innovation?
2. Pause the video at 5:00 minutes and discuss the following questions:
   • What role did Jay Hormel play in the development of Spam, and how did his ideas contribute to the company’s success?
   • How did the invention of Spam impact the food industry and the company’s future?
3. Pause the video at 8:00 minutes and discuss the following questions:
   • How did Hormel adapt Spam to local tastes in different countries, and what impact did this have on the company’s global expansion?
   • What does the success of Spam reveal about the importance of innovation, adaptability, and cultural sensitivity in business?

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