Set the Scene:
Let’s start with some engaging questions to connect your everyday life to the subject of the activity:
- Have you ever wondered how farming has evolved over the years to become more efficient and productive?
- How do you think technology has impacted the agricultural industry, and what role do you think companies like New Holland play in this process?
- What comes to mind when you think of innovation in farming, and how do you think it affects the food we eat and the environment we live in?
- Have you ever heard of New Holland or any other major agricultural equipment manufacturers, and what do you know about their history and contributions to the industry?
- How do you think the development of new technologies, such as autonomous tractors and precision agriculture, will shape the future of farming and food production?
Featured Image Analysis & Prediction:
Take a look at the featured image and answer the following questions:
- What do you see in the image, and what does it represent in the context of the activity?
- What do you think this activity will be about based on the image, and what topics or themes do you expect to explore?
Introduction:
Read the introduction to the activity and get familiar with the topic of New Holland and its history in the agricultural equipment industry.
Video Engagement:
Watch the video associated with the activity, available at https://www.youtube.com/watch?v=-1CODEL7CDE, and pause at the following strategic points:
- Pause the video at 2 minutes and discuss: What were some of the key innovations that contributed to New Holland’s success, and how did they impact the agricultural industry?
- Pause the video at 5 minutes and discuss: How did New Holland’s merger with other companies, such as Ford and Fiat, affect its growth and development, and what were some of the challenges and opportunities that arose from these partnerships?
- Pause the video at 8 minutes and discuss: What are some of the current trends and technologies in the agricultural equipment industry, and how is New Holland positioned to address the challenges and opportunities of the future?
Original Post:
For more information and context, visit the original post at https://maestrocursos.com.br/quizzed-esl-activities/new-holland-empire-built-by-mergers/.
Vocabulary Quiz:
Test your understanding of key vocabulary terms with the following quiz:
- Which word means ‘a person who makes and repairs things, especially with metal’?
- A) Farmer
- B) Engineer
- C) Blacksmith
- D) Innovator
- What does ‘telescoping’ mean in the context of the ‘telescoping connecting rod’?
- A) Expanding and contracting
- B) Rotating and moving
- C) Lifting and lowering
- D) Turning and twisting
- What is the term for ‘a company that buys or takes control of another company’?
- A) Merger
- B) Acquisition
- C) Partnership
- D) Consolidation
- What does ‘EBIT margin’ stand for in the context of New Holland’s financial targets?
- A) Earnings Before Interest and Taxes
- B) Expenses Before Income and Taxes
- C) Expenditures Before Investments and Taxes
- D) Expenses Before Investments and Tariffs
- What is the term for ‘farming that uses advanced technology, such as autonomous tractors and AI’?
- A) Precision agriculture
- B) Organic farming
- C) Sustainable farming
- D) Traditional farming
Answer Key:
- C) Blacksmith
- A) Expanding and contracting
- B) Acquisition
- A) Earnings Before Interest and Taxes
- A) Precision agriculture
Grammar Focus:
The present perfect tense is used to describe an action that started in the past and has a connection to the present. Practice using the present perfect tense with the following quiz:
- By 2030, New Holland ____________________ a 16-17% agriculture midcycle adjusted EBIT margin.
- A) will have achieved
- B) achieves
- C) has achieved
- D) is achieving
- New Holland ____________________ a comprehensive product lineup, including tractors, combines, bailers, and construction equipment.
- A) has offered
- B) offers
- C) is offering
- D) had offered
- The company ____________________ 100% biodiesel compatible engines and partnered with Michigan State University to develop methane tractor technology.
- A) has introduced
- B) introduces
- C) introduced
- D) is introducing
- By 2050, New Holland ____________________ 10 billion people through autonomous tractors, hydrogen power, and AI-driven precision agriculture.
- A) will have fed
- B) feeds
- C) has fed
- D) is feeding
- New Holland’s 130-year legacy ____________________ on innovation driven by farming needs, providing precision land management technology and data-driven farming solutions.
- A) has been built
- B) is built
- C) was built
- D) is being built
Answer Key:
- A) will have achieved
- B) offers
- A) has introduced
- A) will have fed
- A) has been built
