Set the Scene:
Let’s start with some questions to connect your everyday life to the subject of the activity. Can you think of a time when you or your family had to work on a farm or in a garden? How did you feel about the physical labor involved? Have you ever heard of the company Massie Ferguson and their role in revolutionizing agriculture? What do you think are some of the most significant challenges faced by farmers today?
Featured Image Analysis & Prediction:
Look at the featured image and describe what you see. What do you think this activity will be about based on this image? Do you see any farm equipment or tractors? What do you think is the main topic of this activity?
Introduction:
Read the introduction to the activity and get a sense of what Massie Ferguson is and how they contributed to the development of agriculture. Take note of key terms and concepts that will be discussed later in the activity.
Video Engagement:
Watch the video associated with the activity, which can be found at https://maestrocursos.com.br/quizzed-esl-activities/massey-ferguson-the-company-that-fed-the-world/. Pause the video at the following points and discuss the questions:
- Pause at 2:00 minutes: What were some of the challenges faced by farmers before the emergence of Massie Ferguson? How did the company’s innovations address these challenges?
- Pause at 5:00 minutes: What is the significance of the three-point hitch system developed by Harry Ferguson? How did it improve safety and efficiency in farming?
- Pause at 10:00 minutes: What were some of the key factors that contributed to Massie Ferguson’s success and expansion globally? How did the company adapt to changing market conditions and technological advancements?
Output Requirements:
After completing the activity, reflect on what you have learned about Massie Ferguson and their impact on agriculture. Consider the following questions:
- What were some of the key innovations developed by Massie Ferguson, and how did they improve farming practices?
- How did the company’s merger with Ferguson in 1953 contribute to their success and expansion?
- What are some of the challenges faced by farmers today, and how can companies like Massie Ferguson continue to innovate and support the agricultural industry?