Set the Scene:
Let’s start with some thought-provoking questions to connect your everyday life to the subject of Nestle’s legacy. Please take a moment to reflect on the following:
- What role do you think food and beverage companies play in shaping our daily lives and the environment?
- Can you think of a time when a company’s innovation had a significant impact on society? How did it affect you or your community?
- How do you think a company’s commitment to social responsibility and sustainability can influence your purchasing decisions or loyalty to their brand?
Featured Image Analysis & Prediction:
Take a look at the featured image associated with this activity. What do you see in the image? What do you think this activity will be about based on this image? Please discuss your observations and predictions with your peers or instructor.
Introduction:
Now, let’s dive into the introduction of Nestle’s story. Please read the provided text to understand the company’s history, from its founding by Henri Nestle in 1867 to its current status as a global leader in the food and beverage industry.
Vocabulary Review:
Next, review the vocabulary table provided below to familiarize yourself with key terms related to Nestle’s story.
| Term | Definition | Example Usage |
|---|---|---|
| Industrial Revolution | A period of significant economic, technological, and social change in the 18th and 19th centuries. | The Industrial Revolution led to economic upheaval and malnutrition in 19th-century Europe. |
| Infant Mortality Rate | The number of deaths of infants under one year of age per 1,000 live births in a given year. | Nestle’s formula dramatically reduced infant mortality rates in 19th-century Europe. |
| Sustainability Initiatives | Efforts to reduce the environmental impact of a company’s operations and products. | Nestle is committed to sustainability initiatives, including reducing plastic usage and improving water resource management. |
| Market Capitalization | The total value of a company’s outstanding shares. | Nestle experienced a 10.56% drop in market capitalization. |
| Supply Chain | The network of organizations, people, and activities involved in the production and delivery of a product. | Nestle aims to optimize its supply chain for resilience. |
| Digitalization | The use of digital technologies to transform business operations and models. | Nestle has shifted its focus towards digitalization and prioritizing consumer health. |
| Zero Waste | A goal to eliminate all waste, particularly waste that ends up in landfills or oceans. | Nestle aims to achieve zero waste as part of its sustainability initiatives. |
| Global Leader | A company that has a significant presence and influence in the global market. | Nestle transformed into a global leader in the food and beverage industry by 1960. |
| Strategic Acquisitions | The purchase of other companies to expand a company’s operations, products, or market share. | Nestle made strategic acquisitions, such as Stouffer’s and Gerber, to strengthen its presence in various markets. |
| Legacy of Innovation | A company’s history and reputation for introducing new and innovative products, services, or processes. | Nestle is committed to upholding its legacy of innovation and social responsibility. |
| Social Responsibility | A company’s obligation to act in the best interests of society and the environment. | Nestle’s focus on social responsibility is reflected in its commitment to sustainability and consumer health. |
| Environmental Impact | The effect of a company’s operations and products on the environment. | Nestle aims to reduce its environmental impact through sustainability initiatives and achieving zero waste. |
Video Engagement:
Watch the video How He Built The Biggest Food Company In The World! and pause at the following strategic points to reflect on the questions provided:
- Pause at 2:00 minutes: What motivated Henri Nestle to create a milk-based food for babies? How did this innovation impact society?
- Pause at 5:00 minutes: What role do you think Nestle’s commitment to social responsibility and sustainability plays in its success? Can you think of other companies that prioritize these values?
- Pause at 8:00 minutes: How has Nestle’s expansion and growth contributed to its current status as a global leader? What challenges do you think the company may face in the future?
Reflect on these questions and discuss your thoughts with your peers or instructor. You can also visit the original post at https://maestrocursos.com.br/quizzed-esl-activities/how-he-built-the-biggest-food-company-in-the-world/ for more information.